Visionary Connector Well-being Advocate

Ida is a sustainability-driven entrepreneur with a global perspective, bringing Nordic insights to NewPlott’s diverse team. As a Mercedes-Benz BeVisioneer Fellow and co-founder of Duara Fashion Innovation, she leads large-scale initiatives that challenge designers to create from textile waste, bridging brands, innovators, and materials science to scale circular solutions. Beyond her ventures, she actively fosters learning opportunities within the community, including leading a business exploration journey to Finland. With experiences across Europe, Latin America, and Asia, she specializes in ecosystem-building, strategic partnerships, and driving systemic change in the textile industry.